Ramzi El-Dik
Senior Product Manager
I’m a senior product manager with 10+ years of experience building mobile and digital products across telecom, voice AI, streaming, eCommerce, and digital healthcare, including work with T-Mobile, Rogers, SoundHound, Cineplex, Accedo, and Deloitte Digital. I do my best work when I'm dealing with ambiguous, high-stakes problems where ownership is unclear but the outcome is measurable.
A through-line of mobile, growth, and ambiguous-problem product work.
- Apr 2023 – Jun 2026 · Bellevue, WA
T-Mobile USA
Senior Product Manager, DigitalShipped digital SIM Swap ($2M+ saved, 2x forecast), unblocked a 4-year troubleshooting effort ($4.5M annual savings), and drove a 30% lift in SIM Swap discoverability.
- Nov 2021 – Jan 2023 · Santa Clara, CA
SoundHound
Lead Product Manager, MobileOwned mobile roadmap for the SoundHound music recognition app; +12% MAU, +15% revenue, +20% downloads via PLG experiments and a weekly research engine.
- Jun 2021 – Nov 2021 · Toronto, ON
EDealer
Senior Product ManagerLed CRM and inventory product for automotive dealerships across North America; +20% feature adoption across mobile, desktop, and web.
- Jun 2019 – Jun 2021 · Toronto, ON
The Working Group (Deloitte Digital)
Senior Product ManagerBuilt health-insurance claims platform (-35% task time, -22% support contacts), digital healthcare SaaS strategy on 20.5M member profiles, and a Fortune 500 workforce planning platform (~$20M annual savings).
- Mar 2018 – Mar 2019 · Toronto, ON
Accedo
Product ManagerRoadmap and release planning for Studio Professional streaming SaaS; +20% delivery time, -30% certification failures with Samsung, LG, Vizio, Roku.
- Jun 2016 – Mar 2018 · Toronto, ON
Cineplex Entertainment
Senior Product Manager, eCommerceLiving-room streaming eCommerce across Samsung Tizen, Roku, LG webOS, Xbox One; +54% revenue, +60% engagement, 3.5% contact rate held.
Three case studies, three different problem shapes.
Rebuilt the native International Data Pass experience in T-Life so a customer could add a pass to every traveler on their family plan in one flow — ~$10M in incremental revenue per month.
Owned mobile roadmap for the SoundHound music recognition app. Built a continuous research engine and PLG experiments that lifted MAU 12% YoY and quarterly revenue 15%.
Owned eCommerce for the Cineplex Store on Samsung Tizen, Roku, LG webOS, and Xbox One. Grew portfolio revenue 54% and engagement 60% while holding the contact rate at 3.5%.
Where I add the most leverage.
Product Management & Strategy
- Mobile product ownership
- Roadmap planning & prioritization
- Product-led growth
- User engagement & retention
- Customer experience
- Agile product development
- OKRs & metric definition
- Product launch
- Operator & manager-facing tools
- AI productivity tools (Claude, ChatGPT, Cursor)
Research & Discovery
- Continuous discovery programs
- UX research
- Customer interviews
- Usability testing
- Surveys
- Insight synthesis
- Cross-functional alignment
Analytics & Tools
- Product analytics
- KPI definition
- Funnel optimization
- Experimentation frameworks
- Mixpanel · Amplitude · Adobe Analytics
- SQL · BI tools
- McMaster University — DeGroote School of BusinessExecutive MBA in Digital Transformation
- Ryerson UniversityBachelor of Commerce in Information Technology Management, Major in Telecommunications
Giving back to the PM community.
- Jan 2026 – Present · Remoter/ProductManagement (Reddit)Volunteer PM Mentor
Provide ad hoc 1:1 mentorship to early-career and aspiring product managers via the r/ProductManagement community — guidance on breaking into the field, building product intuition, structuring roadmaps, and navigating cross-functional dynamics.